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A native of Sumter, South Carolina, Brice learned how to sing at church, and he began playing piano when he was seven. Next came the guitar, and by the age of ten he had started writing his own songs, partially under the influence of his father's favorite artists, the Oak Ridge Boys and Alabama. The performing bug bit him in high school, where he won the school's talent contest for three straight years, and he started to expand his horizons, spending time listening to rock & roll but settling on Garth Brooks as his idol. In addition to music, Brice played football. He earned a scholarship to Clemson University, but once he suffered an arm injury, he decided to devote himself to music.
On the advice of Doug Johnson, Brice moved to Nashville, where Johnson would later sign the fledgling songwriter to a publishing contract as soon as he became an A&R man at Curb Records. Brice began placing songs with major-league artists, starting with a tune for the rock band Sister Hazel in 2006, which led to Jason Aldean recording "Not Every Man Lives" for his 2007 album Relentless and Garth Brooks cutting "More Than a Memory" for a bonus track on 2007's The Ultimate Hits.
While things were beginning to break Brice's way behind the scenes, he was having a harder time in front of the microphone. In 2007, he signed with Curb as a recording artist and cut an album called Picture of Me, but none of the released singles -- "She Ain't Right," "Happy Endings," and "Upper Middle Class White Trash" -- made waves on the charts. He spent 2008 writing professionally as he retooled his own music, re-emerging in 2009 with "Love Like Crazy." He had finally hit the right formula: the single stayed on the charts for over a year, eventually reaching number three on the Billboard country chart on its way to platinum certification. An album, also called Love Like Crazy, showed up in June 2010, and while it wasn't a smash, the hit single laid down the foundation for a successful career.
Brice returned in late 2011 with "A Woman Like You," the first single from 2012's Hard 2 Love. The track became his first number one single and opened the door for the success of the album, which went gold on the strength of the Top Ten country singles "Hard to Love" and "I Drive Your Truck," as well as the gold single "Parking Lot Party" which peaked at 11. With this success under his belt, Brice returned with his third album, the self-produced I Don't Dance, in 2014. It was preceded by the title track, which became a Top Ten country single in the summer of 2014, whetting fans' appetite for the record's September release. I Don't Dance debuted at number one on the Billboard country chart and five on the Top 200. "Drinking Class" and "That Don't Sound Like You" remained on the charts into 2015; that summer, Brice issued the EP Mixtape: 'Til Summer's Gone. He spent 2016 working on new music, returning in mid-2017 with "Boy," the first single from his eponymous album, which arrived in November. "Boy" reached 16 on Billboard's Country Airplay, a position eclipsed by the slow-burning "Rumor." The soulful tune reached number one on Country Airplay on its way to a platinum certification by the RIAA.
Brice began 2020 by duetting with Carly Pearce on "I Hope You're Happy Now," a single pulled from her eponymous album. After it reached number one on Billboard's Country Airplay, Brice notched his own number one with "One of Them Girls," the first single from his fifth album, Hey World, which appeared in November 2020. Over the following year, the record yielded two more charting singles in "Memory I Don't Mess With" and "Soul." ~ Stephen Thomas Erlewine