Less than a year after graduating from the University of British Columbia, Noah Silverman and Yuki Kinoshita’s next-level napping accessory has gone viral.
“Their company Plufl, which started as a passion project in their dorm room,” ABC 7′s Amanda Saintina reports, “has already generated more than $1 million in revenue.”
Co-founder Noah Silverman, 22, tells ABC 7 that he got the idea for the product while working at a coffee shop. Silverman recalls frequently seeing a Great Dane napping in the corner of the coffeehouse. “I would always get so jealous of how cozy and relaxed it looked while I was working,” ABC 7′s Amanda Saintina quotes Silverman as saying. It was then that Silverman says he decided he wanted to change the way humans nap.
“They began developing the idea and testing it out with friends while learning about product design and marketing along the way,” Saintina writes. “After successfully creating a prototype, the entrepreneurs had to think of a name for their product.”
Kinoshita, also 22, says they were with a “bunch of our friends throwing around adjectives to describe the perfect bed we were trying to create.
“The words plush and fluffy were the two that stuck with us.”
Combining those two words, Silverman and Kinoshita landed on the name ‘Plufl’. The company was then launched with support from 799 backers on the crowdfunding site Kickstarter.
With viral TikTok videos and Instagram Reels that reportedly reached over 50 million views, the duo’s viral success led to an appearance on Shark Tank in October 2022. According to ABC 7, Silverman and Kinoshita were able to secure an “impressive $200,00 deal from Sharks Mark Cuban and Lori Greiner.”
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