The changes were also seen for those who did not make it to the end of the challenge. “Even if participants took part but didn’t successfully complete the 31 days, it generally led to a significant decrease across all the measures of alcohol intake,” Richard de Visser said in a statement.
The scientists believe their findings prove the challenge can be used to help reduce drinking long-term, added Emily Robinson, director of campaigns at Alcohol Concern, a U.K. charity to combat alcohol harm.
“This research,” she said, “is the proof of how, with the help, advice and support we offer throughout the month, our model can really change behaviour and reduce drinking.”
Tips For Keeping Your New Year's Resolutions
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