Starbucks opens first bakery

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What You Need To Know: Starbucks

- Starbucks has jumped into the bakery business with its first location opening in Seattle Tuesday and plans for more standalone bakeries coming soon.

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The first bakery-cafe, known as Princi, is located at the Starbucks Seattle Reserve Roastery at 1124 Pike St. It’s the first time in Starbucks' 45-year history that the company will be baking fresh goods onsite.

All locations, named Princi after Italian baker Rocco Princi, will serve freshly baked Italian food created from the baker's recipes. 

The Seattle store is centered around ovens, with fresh food baked there throughout the day. 

>> Related: Starbucks releases color-it-yourself holiday cups

Customers can choose from than 100 menu items daily, including cornetti, an Italian variation of a croissant; focaccia sandwiches filled with salami and mozzarella; and crostata fregola, also known as strawberry pie, using ingredients imported from Italy, 25 of which are specifically for Princi.

If you’re feeling overwhelmed with all the offerings, a Commessa, or shop assistant, will help you decide what to order.

Princi will become the only food offering in all new Starbucks Reserve Roastery locations including Shanghai, opening in December 2017, Milan in late 2018, and New York, Tokyo and Chicago.

Joshua Trujillo/Starbucks
Italian master baker Rocco Princi is shown at the new Princi bakery inside the Starbucks Reserve Roastery in Seattle. Photographed on Thursday, November 2, 2017. (Joshua Trujillo, Starbucks)
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Starbucks opens first bakery

Joshua Trujillo/Starbucks
Italian master baker Rocco Princi is shown at the new Princi bakery inside the Starbucks Reserve Roastery in Seattle. Photographed on Thursday, November 2, 2017. (Joshua Trujillo, Starbucks)
MATT GLAC
Starbucks' first Princi bakery in Seattle (Photo via Starbucks)
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Starbucks opens first bakery

MATT GLAC
Starbucks' first Princi bakery in Seattle (Photo via Starbucks)

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