Restaurant's 'Black Olives Matter' sign draws ire, boosts sales

- A restaurant in New Mexico tried to promote its black olive spread by making light of the current social climate.

>> Click here to watch the news report

Paisano’s put the message “Black Olives Matter” on its sign with the words “try our tapenade.” The advertisement for its special led to a Facebook firestorm that eventually caused the restaurant to delete the image.

Restaurant owner Rick Camuglia told BuzzFeed News his chef came up with the idea and he approved it. He was shocked by the public’s reaction.

>> Read more trending stories

“We thought it was a cute play on words that would draw somebody to try our black olives,” he said. “It was literal. There was nothing positive or negative about [Black Lives Matter] that inspired us to put that on the sign.”

Some said the sign was in poor taste and an effort to use “tragedy and play the words to drum up business.”

Facebook users were also upset that the chef, who manages the Facebook page, deleted some of their comments. Camuglia said the intent was to delete “horrible, outrageous statements” but, on second thought, that wasn’t the best idea. Still, he says the reaction “shows an interesting state of affairs of where our country is that people — first of all — can be offended by a statement about a vegetable: ‘Black Olives Matter.’ And it does matter in our tapenade.”

The restaurant has posted a message of thanks to its supporters, as well as a link noting the controversy has boosted sales.

>> Click here to see the Facebook post

Thank you Albuquerque, New Mexico, and surrounding States! Since Wednesday, July 13th, we have been inundated with...

Posted by Paisano's on Friday, July 15, 2016

Posted by Paisano's on Tuesday, July 19, 2016

Some commenters have shared their support for Paisano’s.

The owner and crew say people are now ordering black olives on every type of dish, and some are asking for “double black olives” as a “unique way to show solidarity.”

Download Our App!

Listen on Alexa!

Y100 Concerts

Y100 Rodeo

8 Man Jam

Mobile Apps

Everything you love about and more! Tap on any of the buttons below to download our app.


Enable our Skill today to listen live at home on your Alexa Devices!