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Posted: October 09, 2017

Dove apologizes after Facebook ad called racially insensitive

Apology From Dove After Facebook Ad Called Racially Insensitive


Dove apologizes after Facebook ad called racially insensitive
This undated combo of images made from video shows a Dove body wash ad. Dove is facing heat for the ad and said Saturday, Oct. 7, 2017, that it regrets the offense caused by the ad. The company said it 'missed the mark in representing women of color thoughtfully.' (Twitter via AP)

By Zuri Davis,

Dove is apologizing following backlash over what many are calling a racially insensitive Facebook ad.

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Screenshots of the ad, used to market a soap product, show a black woman pulling a brown shirt over her head to reveal a white woman in a beige shirt underneath. A video capture of the ad shows a third woman.

>> See the photos and video here

The ad has been deleted, and the poor optics led to apologies on Facebook and Twitter. In both statements, the company acknowledged that it “missed the mark in thoughtfully representing women of color.”

>> See the apology here

Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in...

Posted by Dove on Saturday, October 7, 2017

Despite the apology, some couldn’t help but draw comparisons between portions of the ad and past racist depictions:

Others remembered some of Dove’s previous controversies:

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