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In an effort to regain customers after declining sales and a hard hit to the company's reputation, Chipotle is offering deals that appeal to students and families.
The first deal appeals to parents, who can receive a free kids' meal with the purchase of an adult entree. The deal is only valid on Sundays in September.
A second promotion allows high school and college students to receive a free drink with the purchase of an entree if they show a valid school ID.
"It's back to school time and students -- particularly high school and college students -- have always been such loyal customers, so we thought a promotion directed specifically to them would be a great way to help them ring in a new school year," a Chipotle spokesman said.
The company's Chiptopia loyalty program promotion, which awards free food and merchandise when customers achieve a certain amount of points, lasts until Sept. 30.