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A cute Super Bowl ad kicks off a new campaign for Heinz called "Meet the Ketchups."
The ad features dachshunds dressed in hot dog costumes running toward a family of condiments in a large open field as a ballad version of Badfinger's "Without You" plays.
"It was certainly something that required quite a bit of orchestration in terms of having dozens of wiener dogs," Heinz vice president of marketing Michelle St. Jacques told Mashable. "We had to make sure we got them all running in the right direction."
The condiments are all in Heinz range, including barbecue sauce, mustard, and the classic ketchup.
A child is dressed as a ketchup packet.
"When people think about Heinz they usually think about ketchup, but we actually have a much bigger family. We wanted to make sure we did it in a compelling visual way," St. Jacques said. "What is more compelling than a stampede of hot dogs?"
The weenie dogs run into the embrace of the condiments in what looks like an adorable match.
Watch the ad below.