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CHICAGO - United Airlines has announced 10 policy changes after a video of passenger David Dao being dragged off a plane went viral earlier this month.
In what may be the biggest change, the airline will now offer travelers as much as $10,000 to relinquish their seats on overbooked flights, up from $1,350, according to Bloomberg.
In a Thursday news release, the airline also pledged to take the following actions:
In a statement, United CEO Oscar Munoz apologized for the incident and said the airline is "taking concrete, meaningful action to make things right and ensure nothing like this ever happens again."
"Our review shows that many things went wrong that day, but the headline is clear: Our policies got in the way of our values and procedures interfered in doing what's right," Munoz said. "This is a turning point for all of us at United, and it signals a culture shift toward becoming a better, more customer-focused airline. Our customers should be at the center of everything we do, and these changes are just the beginning of how we will earn back their trust."