People walk past a new Chick-fil-A restaurant, Thursday, Oct. 1, 2015 in New York. The Atlanta-based privately held franchise company has more than 1900 restaurants in 41 states and Washington, D.C. The New York franchise, located a few blocks from Times Square, opens Saturday, Oct. 3, marking its push to become a bigger national player. (AP Photo/Mark Lennihan)
The chicken giant has an “A-List” program that offers some guests behind-the-scenes tours, access to special events and even free food.
But it’s by invitation only and not available at every location.
“Chick-fil-A’s A-list program began as a local restaurant initiative in 2013 and is currently offered in more than 1,100 Chick-fil-A restaurants nationwide,” said spokesman Mark Baldwin. “Customers are invited by franchisees to register which, in turn, allows the local restaurant team to get to know the customer better.”
Loyalty programs are nothing new in the retail industry. Most chains have some form of incentive for their best customers as a lure to keep them coming back.
Baldwin said Chick-fil-A’s goal is to create a one-on-one relationship with customers.
The customer gets “more personalized rewards and communication from his or her local restaurant,” he said. “The end result is a stronger relationship on both sides of the equation.”