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Posted: January 28, 2015

Chilling Super Bowl ad may leave living rooms quiet on game day

By Samantha Jordan

News965 – Orlando

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While most of the commercials that air during the Super Bowl are funny or flashy, the NFL is going to shake things up this year by airing a powerful anti-domestic violence and sexual assault PSA.

The 60-second ad, which is based on a real 911 call, is for the NFL's 'No More' campaign. Adweek reports that the NFL donated the airtime and production costs for the ad from Grey New York after 2014 was riddled with scandals for the league involving players Ray Rice and Adrian Peterson.

The video shows a messy house with items thrown around. The audio is of a woman calling 911 pretending to order a pizza because she isn't able to talk to the dispatcher at that time. The operator is able to hear her hidden cry for help and assures her that police will be there soon.


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